For kids, summer means no
school for three months. For their parents, it means keeping youngsters
entertained for three months. You can help with a springtime or summer
promotion that promises a fun-filled summer for parents and their kids.
a display targeted at children with a colorful sign that reads, "A Kid's
Culinary Adventure". Under the sign, merchandise all of the items you
carry that would get kids interested in cooking. Your stove-top and outdoor
popcorn poppers should feature prominently in this display. Highlight a
different culinary adventure each week. One week could be campfire cookouts,
during which you promote your outdoor popcorn poppers, pint-size picnic
supplies, etc. Another week, you could focus on rainy-day activities like
making movie theater-style popcorn with a stove-top popper and making and
wrapping popcorn balls. Print up activity sheets for each week. List the
supplies needed, such as popcorn poppers, and provide the recipes for each
Include nutritional information, when possible. Parents will be pleased
to know that our poppers can pop six quarts of popcorn in as little as a
teaspoon of oil. Stress that your culinary adventures are meant to be family
affairs, and that all cooking and popcorn popping should take place with
parental supervision. Invite customers to share their favorite culinary
adventures by placing a suggestion box in your display.
Let customers know that
at summer's end, you and your staff will choose the best activity/recipe
submitted as the winning adventure for the summer. Reward the winning family by
presenting them with a collection of gourmet popcorn or a Popcorn Popper Gift Set.